Blog

Beyond the Technology: Why Your Digital Transformation Needs Human Insight 

Picture this: your GP practice has just invested in the latest online consultation system. The vendor promised it would revolutionise patient access and reduce...

The Powerful Influence of “us” and “them” on our Behaviours

Most of us would admit to treating our family and close friends more favourably than strangers. That’s natural. But what about people we barely...

A Love Letter to Language 

Did ChatGPT Write This Blog?