Blog

The Illusion of Reassurance: Rethinking Food Transparency

Would You Eat Something With Acetaldehyde and Ethyl Acetate? Imagine I offered you a daily dose of a substance that was so beneficial that it...

Beyond the Technology: Why Your Digital Transformation Needs Human Insight 

Picture this: your GP practice has just invested in the latest online consultation system. The vendor promised it would revolutionise patient access and reduce...

A Love Letter to Language 

Did ChatGPT Write This Blog?