Transforming Primary Care
Join Caja at the NHS Primary Care Transformation Conference to explore how we support ICBs, PCNs and GP Practices in delivering Modern General Practice through a human-centred approach underpinned by Behavioural Psychology.
Practical Support for Modern Primary Care
Our approach directly supports the implementation and adoption of Online Consultation (OC) and Total Triage (TT) models—ensuring they are intuitive, accessible, and embraced by both patients and frontline teams. We make these models work in practice, not just on paper.
Our Service Offerings
Why Choose Us?
Why Behaviour Matters in Healthcare Transformation
Our experience delivering large-scale transformation has demonstrated that creating alignment between People, Process and Technology is critical—and the common factor often overlooked is Behavioural Psychology.
Caja works alongside primary care teams to employ a behaviourally informed approach that:
Unlock the Future of Primary Care Access
Discover why patient satisfaction in primary care is at a historic low—and how behavioural science offers a powerful, practical solution. Caja’s 2025 White Paper, “Addressing Primary Care Access Challenges: Leveraging Behavioural Science for Service Excellence”, explores how applying behavioural strategy can reshape services to meet modern expectations of immediacy, empathy, and equity.
5-day Behavioural Insights Design Sprint
Transform primary care delivery through our 5-day Behavioural Insights Design Sprint. Cross-functional teams work with our expert facilitators to tackle real challenges using behavioural science and human-centred design. Walk away with evidence-based tested prototypes and a practical roadmap for digitally enabled care that improves patient access and experience.
Building Sustainable Change
Through our Behavioural Science Academy, we build internal capability to embed these approaches at scale—helping systems move from reactive service delivery to proactive, sustainable transformation.
