The Caja team are joined by (Founder of Optimo) to discuss our main takeaways from the fascinating recent Netflix documentary: Buy it Now.
The ways in which marketers use techniques and concepts from psychology to influence consumers is common knowledge, but the impacts that this kind of “nudge-driven” consumerism has on the environment is a frightening reality that comes as a huge surprise to many.
Listen as we discuss how the psychology behind the ever-increasing ease and convenience of buying goods is creating real challenges for sustainability.
- How do we support more sustainable choices when people’s choices are so strongly guided by impulse and emotion?
- Are current “sustainable” solutions truly addressing the root problem?
- What is the balance between individual and corporate responsibility?
Tune in to find out what we think.
