Why does losing something feel so much worse than gaining something? In this episode of Bite Size BehSci, we dive into the fascinating world of loss aversion—a behavioural quirk that makes the pain of loss twice as powerful as the joy of gain.
From carnival games to Who Wants to Be a Millionaire? and even those sneaky “limited-time offers,” loss aversion shapes our everyday decisions in surprising ways. We unpack the science behind this phenomenon, explain why our brains are wired this way, and share practical strategies to help you outsmart loss aversion in your daily life.
Tune in for another bite-sized serving of behavioural science that’s as fun as it is enlightening!
