Behavioural Science
What is Behavioural Science
Behavioural Science is a multi-disciplinary approach of understanding how people behave and brings together methods from a range fields and disciplines including Psychology, Economics, Data Analytics and Service Improvement. At its core is understanding how people judge situations and make decisions in everyday life and how they can be influenced to make decisions that create better outcomes and benefit individuals or society as a whole.
Caja Cognitiv
We have developed the Caja CognitivQITM methodology which has its foundations in the work we have done across a number of industries in both public and private sectors. The method draws together a number of key theories and techniques into a structured approach to designing behavioural interventions that can influence both staff and customers.
The methodology is underpinned by a number of core theories that aim to address how and why people make decisions in everyday life and how they can be influenced to make decisions that create better outcomes. Applications can be quite wide ranging; for example from influencing the buying decisions of customers to increasing or decreasing the uptake of services in the public sector. We have specific interest in using the techniques to influence behaviours in relation to Digital Transformation.
We get Results
Using our methodology we've helped our client achieve tangible results across health and local authority organisations.
Example achievements include:
Behavioural Insights
Within the Caja team we also have expert Analytics capabilities, and we are experienced in using a range of data-sets to develop deep insights about populations and their behaviours. Our approach can use (but is not limited to) Nationally available data such as Census and ONS coupled with clients own business data. We will use the data to provide some key Behavioural Insights through the creation of interactive tools and data visualisations integrating datasets to support targeting effective behavioural interventions.
Caja Experts
Our team of experts bring together disciplines in advanced analytics and behavioural insights, process design/re-design alongside core Behavioural Science techniques and research. We also have significant experience of supporting the public sector with specific expertise across the Health & Social Care sector.
Nigel Guest – Caja Director – Behavioural Science Lead
Nigel is an experienced award-winning Director, business transformation and improvement practitioner with over 30 years’ leadership and operational management experience in the public sector. He has a strong reputation with his clients for understanding complex problems, challenging the norms and helping them deliver pragmatic strategies and solutions whilst engaging and influencing the behaviours of diverse stake-holder groups.
Nigel has developed expertise in a range of disciplines including Behavioural Science, Data and Analytics and is a service improvement leader and Lean 6-Sigma Black Belt. He designed and led ground-breaking work to trial Behavioural Science concepts in Primary Care with Stafford & Surrounds CCG funded by the Academic Health Science Network and has designed and led the South Yorkshire & Bassetlaw Cancer Alliance Behavioural Science Programme working with a range of organisations across the region, including VCSE, Primary Care, Secondary Care and Local Authorities. Additionally, he has worked on projects with clients in public and private sectors employing Behavioural Science to influence Service Demand Patterns and channel shift demand to Digital Solutions.
Andrew Dewis – Caja Behavioural Science Specialist
Andrew is an expert in human decision-making and data analysis. He recently graduated from the University of Warwick with a distinction-level MSc in Behavioural and Economic Science. During his studies, he has developed a deep understanding in a variety of areas, including Behavioural Microeconomics, Issues in Psychological Science, Methods and Analysis in Behavioural Science, Principles of Cognition, Neuroeconomics, and Behaviour Change. His studies also allowed him to develop significant experience in running experimental trials, evaluating the results, and reporting the findings to a high standard in a highly accessible manner.
Since joining Caja in 2021 Andrew has already supported a number of behaviour change projects, achieving notable successes in increasing COVID-19 vaccination rates, encouraging cervical screening attendance, and nudging individuals towards anti-viral COVID treatments. Andrew is also currently working as part of the Caja Team supporting the development of a Behavioural Science Academy for South Yorkshire & Bassetlaw Cancer Alliance improving understanding and skills across the region to help tackle inequalities and improve outcomes for people with cancer.
Symeon Disonysis - Caja Behavioural Science Specialist
Symeon is a Behavioural Scientist and Psychologist who recently graduated from Nottingham University with his PhD. His experience ranges across both public and private sectors in Europe; however, he has had specific interest in the development of Children and Young people contributing to publications and presentations on the Prodromal Symptoms of Development Disorders during the first year of life, The Dimensions of Eating Disorders in Pre-school Age and Supporting Early Development in the face of the Greek Economic Crisis. He has extensive expertise as a Policy and Design Researcher and has previously worked in the Greek Department of Early Childhood Care & Education and the Greek Department of Speech & Language Therapy.
Since joining Caja, Symeon has been working on projects across several Local Authority and NHS clients delivering research support and Behaviour Change.
